Marketing Operations Analyst

Marketing Operations Analyst is a technical and strategic role to manage the marketing and sales technical stack, manage external integrations and UX to optimize use by a busy marketing department. This role teams with marketing, product, development, and customer success departments to help ensure data quality and update systems as new programs require it while ensuring complete continuity and a great, internal user experience.

Owns the development of custom CRM views and reporting as required by the sales team, marketing team, and management. This is a key role for marketing and sales enablement and requires internal "customer" service skills to transform software requirements into great UX.

Responsibilities include:

• Support the marketing team with process improvement, measurement, tracking, and analytics relevant to their functional areas

• Partner with Sales and Marketing departments to refine the lead qualification process, analyze and report on campaign performance with reporting and dashboards

• Enhance sales productivity by enabling the team to work smarter by simplifying processes

• Track and analyze key metrics including pipeline growth, win/loss rates, and quota attainment

• Own the end-to-end process of tracking the marketing and sales funnel and operational metrics and delivering regular insights to the business; define and deliver techniques to improve the funnel performance for sales management.

Requirements:

• CRM customization and management experience are required. Zoho experience is a huge plus.

• A strong technical player with extreme attention to detail and self-testing

• Database management experience preferred

• Sales or lead generation experience preferred

• Data studio/ looker studio experience preferred

• Business-aware, ability to map technical solutions to solve operational problems

• Responsive, team player

• Customer service-focused, results-driven