Product Marketing Associate/ Manager

About the team

Our Marketing team is constantly making connections between our products and our markets to delight customers. From discovering unique insights into our customers’ needs, positioning products, telling stories, writing compelling content, executing campaigns, to generating leads and helping organizations through their purchasing decisions, the team is all about generating growth for 7Vals by creating value for customers.

Thousands of organizations across the non-profit, event management, construction, equipment rental, healthcare, manufacturing, transportation, and education industries use and love our products to improve their profitability and simplify their operations. Our software brings assets under control, ensuring they are in the right place, at the right time, and always delivering maximum value. 

What you’ll be doing on the team as Product Marketing Associate/ Manager:

• Be known as a thought leader within the organization, because of your deep understanding of our customers’ needs and how our product solves their problems

• Help set the direction for and provide leadership to digital, social media, and content marketing efforts

• Master one of our three products, segmentation, and competitive landscape.

• Develop key sales and partner enablement tools

• Clarify and define product messaging and positioning

• Launch new features and capabilities to market, providing cross-functional leadership

• Partner with product management, sales, and customer success to provide significant input into product roadmaps.

• Deliver on a variety of campaigns and webinars, as well as create customer stories and videos in conjunction with our content team

• Know the “a ha” moments, that connects our products with our customers and embed that into every launch you manage, content you write, and conversation you have

• Help drive success through new channels to target segments to boost lead quality and quantity

About you and what type of skills you’ll need:

• Desired 2 years of product marketing experience at a SaaS company 

• [5-7] years in marketing, sales, or product management role in a software company for manager role/ [2-4] years for associate

• Proven experience in working on digital products for the IT industry.
• Strong understanding of customer behaviour in the IT industry.

• You have strong writing skills, can creatively and clearly convey product value, and can discuss examples of your work

• You can research, dig beyond what’s on the surface and uncover the truth

• You are inherently curious and ask a lot of questions and bring a growth mindset to all you do