Product Marketing Manager

About the team

Our Marketing team is constantly making connections between our products and our markets to delight customers. From discovering unique insights into our customers’ needs, positioning products, telling stories, writing compelling content, executing campaigns, to generating leads and helping organizations through their purchasing decisions, the team is all about generating growth for 7Vals by creating value for customers.

Thousands of organizations across the non-profit, event management, construction, equipment rental, healthcare, manufacturing, transportation, and education industries use and love our products to improve their profitability and simplify their operations. Our software brings assets under control, ensuring they are in the right place, at the right time, and always delivering maximum value. 

What you’ll be doing on the team as Product Marketing Manager:

1. ICP Strategy and Targeting 

• Refine ICP frameworks across enterprise IT/ equipment management
• Align targeting strategy with highest LTV segments
• Partner with the GTM execution teams  to ensure paid, organic, outbound, and content efforts attract high fit accounts based on ICP research
• Continuously evaluate pipeline quality and adjust messaging and targeting accordingly
• Leverage AI tools like Claude to accelerate ICP research, account insight synthesis, and persona based messaging development

2. Go to Market Strategy

• Support market plans for product launches, vertical expansion, and pricing plays
• Partner with Sales and Product to ensure clear articulation of value for larger, more complex accounts

3. Revenue and Deal Growth

• Drive growth in median deal size through improved packaging, positioning, and use case expansion
• Support pricing and packaging strategies based on customer value realization
• Analyze deal trends and identify messaging gaps impacting ACV

4. Demand Generation Optimization

• Collaborate with Demand Gen to refine messaging for higher intent acquisition
• Improve MQL to SQL conversion through better problem solution clarity
• Optimize campaign narratives around trust, compliance, operational control, and ROI
• Partner on experiments that reflect channel shifts, including emerging discovery behavior influenced by LLMs, while keeping messaging consistent across the funnel

5. Sales Enablement and Competitive Strategy

• Develop industry specific battlecards against key IT competitors such as Flexera, ServiceNow, Freshservice, Oomnitza, Torii, and Reftab 
• Create vertical specific pitch decks and value narratives for Sales team
• Equip AEs and Sales Engineers to confidently handle enterprise objections
• Use AI tools to maintain faster competitive updates, talk track iterations, and enablement refresh cycles

6. Market Intelligence and Positioning

• Monitor category evolution across ITAM and ITSM
• Identify whitespace positioning opportunities
• Incorporate AI accelerated research and insight synthesis to move from observation to action faster
• Work with Content, Brand and PR to improve visibility on high intent buyer channels 

About you and what type of skills you’ll need:

• 2 to 4 years of B2B SaaS product marketing experience
• Experience owning ICP strategy and GTM alignment
• Strong understanding of enterprise sales cycles
• Experience influencing pricing, packaging, or deal growth strategies
• Proven record of impacting revenue metrics
• Comfort using AI and LLM tools to accelerate research, analysis, content enablement, and GTM execution depth
• Ability to work cross functionally across Product, Sales, and Demand
• Strong analytical capability with comfort in revenue and cohort data
• Marketing degree with preference to an analytics background