Growth Marketing Associate

Role overview

You will own three things. First, our email marketing engine: the calendar, newsletters, campaign and event emails, targeted outbound, and the nurture sequences behind them. Second, webinar promotion and follow-up, from the first invite to the leads handed to Sales. Third, the operational side of our paid programs: vendor leads, invoices, contracts, billing, and spend tracking. This is a hands-on role with a lot of reps and a clear path into lifecycle marketing, marketing operations, or demand gen.

Who you are

Owner: You plan the work, ship it, measure it, and improve it without being chased. Detail-driven: Lists are right, links and UTMs work, invoices match what we received, and nothing goes out untested. Organized: You keep calendars, trackers, and deadlines current across many moving parts. Test-and-learn: You run A/B tests on purpose and act on the results. AI-native: You use AI tools every day for drafting, personalization, and analysis. Clear communicator: Strong written English for US audiences, vendors, and teammates.

Key responsibilities

Email marketing (about 50%)

• Own the email calendar. Plan and run the calendar for newsletters, product updates, campaigns, events, and demand gen initiatives across AssetSonar, EZO EAM, and EZRentOut, and ramp send volume toward our monthly target.
• Run targeted outbound. Set up cold email campaigns to ICP accounts, personalize messaging by persona and segment, manage follow-up sequences, and route replies to Sales quickly.
• Build nurture workflows. Create and maintain HubSpot workflows for lead nurture, re-engagement, event follow-up, and moving prospects through the funnel based on engagement and lifecycle stage.
• Protect deliverability. Monitor bounces, spam complaints, inbox placement, and domain health; manage list hygiene, sending domains, and warm-up; follow CAN-SPAM and GDPR requirements.
• Test and improve. Run A/B tests on subject lines, copy, offers, and send times, and report replies, engagement, and conversions after every campaign.

Webinars (about 25%)

• Own the webinar calendar. Keep a forward calendar of webinar dates, and work with our content and product marketing teams so each webinar has its speaker, topic, and assets ready on time.
• Run promotion end to end. Build registration pages, invite and reminder emails, social posts, and paid promotion requests for every webinar, and track registrations against the goal.
• Run the day-of and follow-up. Manage platform setup and attendee lists, send follow-up and replay emails, and hand engaged attendees to Sales within one business day.
• Report results. After each webinar, report registrations, attendance, MQLs, and SQLs, so we know which webinars build pipeline and not just audience.

Paid program administration (about 25%)

• Manage vendor leads. Log leads from pay-per-lead and content syndication partners in HubSpot, and send each vendor weekly feedback on which leads were accepted, unqualified, or unresponsive.
• Reconcile invoices. Check every vendor and platform invoice against accepted leads and agreed terms before approval, and work with Finance on payment.
• Track contracts and billing. Keep a tracker of every paid program's contract, insertion order, renewal date, and Legal status, and handle billing setup on ad platforms and vendor portals.
• Report spend. Maintain the inventory of live paid programs and budgets, and update weekly spend and pacing for the Full Funnel War Room.
• Coordinate placements. Handle logistics for sponsored newsletters, content syndication, and event placements: deadlines, assets, and confirmations.

Required skills and qualifications

• 1 to 3 years in email marketing, marketing operations, demand generation, or event marketing, ideally B2B or SaaS
• Experience with cold outbound tools (Apollo, Instantly, Smartlead, Lemlist, or similar)
• Hands-on experience building email campaigns and automated workflows in HubSpot or a similar platform (Marketo, Pardot, Mailchimp, Klaviyo)
• Working knowledge of email deliverability: authentication (SPF, DKIM, DMARC), list hygiene, and sender reputation
• Experience promoting or running webinars or virtual events
• Strong spreadsheet skills and comfort reconciling numbers (leads, invoices, spend)
• Daily use of AI tools (Claude, ChatGPT, or similar) for drafting, personalization, or analysis
• Strong written English, and willingness to work partly overlapping US Eastern hours

Nice to have

• Experience with webinar platforms (Zoom Webinars, ON24, Livestorm, or similar)
• HubSpot Marketing Hub certification
• Experience with SMS marketing and its compliance requirements
• Exposure to B2B SaaS or IT software audiences